Boston, Fashion, Promotional

A Night in the North End

Visiting Shake the Tree Boston

Maje ‘Marco’ ribbed knit fitted vest, BDG jeans, Joie sandals, Yazbukey ‘Banana’ clutch.

I often feel like simplicity and eccentricity are wrongfully kept apart, but combining them doesn’t have to be contradictory—in fact, the effect can be pretty complimentary. For a lovely little gathering at Shake the Tree in Boston’s North End, I went with a minimal outfit, punctuated by a very loud accessory. To clarify, a pop of color can be, but is not always a statement piece, and I personally think adding a mere pop of color to this outfit, like a plain red purse, would have come across as a failure to commit to minimalism, as well as a lackluster attempt to give the look more panache. This blue Yazbukey clutch (which is currently on sale and low in stock), complete with bright yellow banana detailing, is unusual and playful enough to make this simple outfit pop without looking like an afterthought.

I have to admit, because I don’t visit the North End as often as I should, I hadn’t heard of Shake the Tree until I got an invitation to a blogger party they were hosting in collaboration with Georgina of A Noted Life and Boston Foodies. Regan Cleminson, the insanely talented photographer and marketing/communications consultant, was on site to snap fun street style shots of attendees. (One of these photos recently became my most liked photo ever on Instagram. Regan’s kind of a big deal!) Not even impromptu photo shoots and mini meatballs could distract me from Shake the Tree’s amazing collection, though. It’s truly one of the most charming and well-curated fashion and lifestyle boutiques I’ve ever seen, filled with flowing printed frocks, uniquely specialized cook books, ornate champagne glasses, jars of raw honey, and candles far too pretty to burn. The small space is jam-packed with gorgeous little somethings. You could easily get sucked into Shake the Tree for two hours, and leave with no money to your name. I think I’ll definitely start making my way to the North End more often.

Photos by Regan Cleminson

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