Primark has been an utter sensation in the UK for years now, and we here in the States finally don’t need a passport to indulge in its awesomeness. The fashion powerhouse, which is basically like H&M meets Zara on steroids, is in the process of launching eight stores across America, and made its American debut right here in Boston earlier this month. So, for those of you who still think Boston and fashion are mutually exclusive, think again. The enormous store in Boston’s Downtown Crossing is an overwhelming four floors with a ridiculously vast selection of men’s and women’s clothing, accessories, and home goods, all for shockingly reasonable prices. For the cost of what I would typically assume could buy me one pair of shoes, I was able to purchase seven stylish, versatile pieces from Primark (—stay tuned to see more tomorrow, and beyond!). From endless basics, to tons of radical statement pieces, the only problem one could possibly have at Primark is figuring out where to start. The shoe selection gave me a rush of endorphins comparable to a really great first date—and by the way, if you’re looking for an outfit for a date, or virtually any occasion that doesn’t call for black tie attire, go to Primark. Immediately. I think what impressed me most was the incredible selection of affordable outerwear. Styles and colors of jackets, coats, winter vests, and faux fur accents have really expanded over the past couple of years, but outwear has been notoriously expensive for much longer. I feel like a lot of young women tend to avoid outerwear when going out at night until the weather absolutely demands it, 1: because a lot of effective outerwear is just downright bulky and unattractive, and 2: because of reason 1, we want to ditch our coats as soon as we arrive at our destination, and that leads to reason 3: the frequent loss and theft of said ditched outerwear. The gorgeous and funky jackets, vests, and coats at Primark will get you seriously excited for colder weather (even after last year’s nearly apocalyptic winter), and it’s all so fun and stylish, you won’t want to take it off, or will at least feel encouraged to carry it on your arm all night for everyone to see.
As for the outfit I’m wearing above, let me just say that these jeans are hands down my new favorite pair (and I own quite a few pairs of jeans). Being a short person with legs the length of an elementary schooler’s and the hips of, you know, a full-grown woman, it’s hard for me to find jeans that fit just right. Every pair of jeans I own is too long, and since alterations are expensive, I tend to just live with the weird, scrunchy leg-warmer effect skinny jeans have on my short self. Primark, however, has an endless selection of jeans in every cut, wash and style imaginable, and these ankle-grazers have answered my long-awaited denim prayers. They also happen to be extremely comfortable with excellent flexibility without looking cheap. And could these patent oxfords be any cuter?! I’ll inevitably be rocking them almost every day, as they’re easy to wear with both classic and edgier outfits. I could honestly ramble on forever about my new obsession with Primark (especially since the store itself seems to go on forever), but I have lots more to show you very soon, so I’ll stop here for now. In the meantime, why are you still reading this? PRIMARK IS OPEN IN BOSTON.
Photos by Miranda Mu